Be Less Annoying: Reduce Bounce Rates through Better Web Design | Codrops
According to the almighty Google, bounce rate is defined as “the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page“. Basically, those users who leave your site right after they hit it — without checking anything else out. Bounce rate is a true measure of your site’s engagement. There are a bunch of factors that are involved with a lowering bounce rate, the main one being having relevant content, but even relevant content doesn’t stand a chance with a very poor web design.